What Are Kentucky Residents Searching For Online?

Christopher Boan Profile Picture
Fact Checked by Nate Hamilton

As we fully enter the online age, many Americans have found ways to incorporate the world’s largest source of information into their daily lives. Thanks to virtually all of us having access to search engines from our pockets, there’s no shortage of subjects that residents of Kentucky and beyond can look for on Google or another search engine, allowing them to access whatever nugget of information they’re searching for.  

With National Internet Day arriving on Sunday, BetKentucky.com - your home for Kentucky sports betting news, updates, and promos - used Google Trends to find the search queries with the biggest increase in frequency over the past six months (4/24/2023 – 10/24/2023) in Kentucky. 

Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA). 21+ only. Please Gamble Responsibly. Terms and conditions apply. Subject to eligibility requirements. Bonus bets are non-withdrawable. This promotional offer is not available in Mississippi, Nevada, Ontario, or Puerto Rico.

Most Popular Search Queries in Kentucky

Below is a list you wouldn't find on Kentucky betting apps. You'll see which terms searched by Kentuckians have boosted most in the last 183 days.

RankQueryVolume Percent Increase
1“barbie movie”800%
2“reds score”700%
3“mlb standings”600%
4“Colorado football”550%
5“reds”500%
T-6“Cincinnati reds”450%
T-6“iphone 15”450%
T-8“guardians of the galaxy 3”350%
T-8“mlb scores”350%
10“Kentucky derby 2023”300%

What Are Kentucky Residents Searching For?

The biggest increase in search traffic in Kentucky between April and October was Greta Gerwig’s summer blockbuster “Barbie,” which saw an 800% surge in search queries during the timeframe. Other subjects that Bluegrass State residents dug into Google for the most in the spring and summer months were “Reds scores” (700% increase), “MLB Standings” (600% increase), “Colorado football” (550% increase), and “Reds” (500% increase).  

Three of those search query subjects revolved around Major League Baseball, whether it concerned the neighboring Cincinnati Reds or the league at large, while “Colorado football” interest stemmed from the Buffaloes’ fast start to the college football season under first-year head coach Deion “Prime” Sanders. Next up in Kentucky were “Cincinnati Reds” and “iPhone 15”, which saw a 450% surge in search queries, followed by “Guardians of the Galaxy 3” and “MLB scores,” which saw a 350% jump in queries. Rounding out the list in Kentucky was “Kentucky Derby 2023,” which is of no surprise given the Churchill Downs’ staple’s place in state lore over the years.  

GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Fees may apply in IL. 1 per new DraftKings customer. $5+ first-time bet req. Get 1 promo code to redeem discounted NFL Sunday Ticket subscription and max. $300 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Limited time offer. Terms: sportsbook.draftkings.com/promos. NFL Sunday Ticket: YouTube TV base plan (not included in this offer) required to watch NFL Sunday Ticket on YouTube TV. Subscription auto-renews yearly at then-current price (currently $378 for YouTube TV subscribers, or $480 for YouTube subscribers); cancel anytime. Terms, restrictions, embargoes and eligibility requirements apply. No refunds. Digital-only games excluded. Commercial use excluded. Addt’l terms: https://tv.youtube.com/learn/nflsundayticket/draftkings/. Offer ends 9/29/25 at 11:59 PM ET. Sponsored by DK.

Author

Christopher Boan

Christopher Boan is a staff writer for BetKentucky.com. He has covered sports and sports betting for more than seven years and has worked for publications such as ArizonaSports.com, the Tucson Weekly and the Green Valley News.

Cited by leading media organizations, such as: