What Are Kentucky Residents Searching For Online?

Fact Checked by Nate Hamilton

As we fully enter the online age, many Americans have found ways to incorporate the world’s largest source of information into their daily lives. Thanks to virtually all of us having access to search engines from our pockets, there’s no shortage of subjects that residents of Kentucky and beyond can look for on Google or another search engine, allowing them to access whatever nugget of information they’re searching for.  

With National Internet Day arriving on Sunday, BetKentucky.com - your home for Kentucky sports betting news, updates, and promos - used Google Trends to find the search queries with the biggest increase in frequency over the past six months (4/24/2023 – 10/24/2023) in Kentucky. 

Must be present in KY and 21+ to participate. T&Cs apply.

Most Popular Search Queries in Kentucky

Below is a list you wouldn't find on Kentucky betting apps. You'll see which terms searched by Kentuckians have boosted most in the last 183 days.

RankQueryVolume Percent Increase
1“barbie movie”800%
2“reds score”700%
3“mlb standings”600%
4“Colorado football”550%
T-6“Cincinnati reds”450%
T-6“iphone 15”450%
T-8“guardians of the galaxy 3”350%
T-8“mlb scores”350%
10“Kentucky derby 2023”300%

What Are Kentucky Residents Searching For?

The biggest increase in search traffic in Kentucky between April and October was Greta Gerwig’s summer blockbuster “Barbie,” which saw an 800% surge in search queries during the timeframe. Other subjects that Bluegrass State residents dug into Google for the most in the spring and summer months were “Reds scores” (700% increase), “MLB Standings” (600% increase), “Colorado football” (550% increase), and “Reds” (500% increase).  

Three of those search query subjects revolved around Major League Baseball, whether it concerned the neighboring Cincinnati Reds or the league at large, while “Colorado football” interest stemmed from the Buffaloes’ fast start to the college football season under first-year head coach Deion “Prime” Sanders. Next up in Kentucky were “Cincinnati Reds” and “iPhone 15”, which saw a 450% surge in search queries, followed by “Guardians of the Galaxy 3” and “MLB scores,” which saw a 350% jump in queries. Rounding out the list in Kentucky was “Kentucky Derby 2023,” which is of no surprise given the Churchill Downs’ staple’s place in state lore over the years.  

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Christopher Boan

Christopher Boan is a staff writer for BetKentucky.com. He has covered sports and sports betting for more than seven years and has worked for publications such as ArizonaSports.com, the Tucson Weekly and the Green Valley News.

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