On Tuesday, the iGaming platform for Caesars Entertainment announced a deal with Keeneland and Red Mile Gaming and Racing to be an official sports betting partner for the Lexington tracks.
“Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year,” said Eric Hession, Caesars Digital president.
The deal is subject to the KHRC approving licenses for all parties.
According to a joint statement, Caesars will have a brick-and-mortar sportsbook at The Red Mile. There also will provide on-track hospitality and VIP services at both tracks to bettors belonging to Caesars’ loyalty rewards program.
Read everything you need to know about Caesars Sportsbook Kentucky on BetKentucky.com.
Red Mile and Keeneland have a joint venture to operate more than 900 slot-like HHR machines at the Red Mile’s harness track in the heart of Lexington.
“At Red Mile Gaming & Racing, we are excited to continue introducing this historic harness track to new audiences,” commented Red Mile Chief Operating Officer Shannon Cobb. “Opportunities with sports wagering on site, added to live racing, simulcasting, and HHR games, accomplish goals we have worked toward for several years. Our relationships with Keeneland and Caesars in this venture could not be more valued.”
Keeneland Director of Communications Amy Gregory told BetKentucky that the boutique thoroughbred track, which offers live racing five weeks a year, has not made a decision regarding an on-site sportsbook.
Caesars Committed to Horse Racing
The Kentucky sports betting law, passed by lawmakers less than two months ago, allows the state’s nine racetracks to offer sports betting at their tracks and partner with up to three skins.
“Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horse racing,” said Keeneland President and CEO Shannon Arvin. “Caesars is a globally respected brand, and we value their commitment to racing and their expertise in sports wagering.”
Caesars said that the Keeneland-Red Mile deal reiterates its commitment to horse racing. Besides sponsoring the National Horseplayers Championship in Las Vegas, the company has developed an advance-deposit wagering app through a partnership with the New York Racing Association. Work continues on Harrah’s Columbus Racing and Casino in Nebraska.
BetKentucky.com has all the latest information on Belmont Stakes odds to get you ready for sports betting in the state.
Must Be 21 For Caesars Rewards
Kentucky’s law calls for sports betting to be ready by the end of the year, although KHRC and other state officials are working on getting it launched before then – perhaps by the start of the NFL season in at least some parts of the state.
The law also allows anyone 18 and older to wager on sports. That’s the age limit to bet on horse racing in the state. However, Caesars said in the release that its recently enacted responsible gaming policy limits its Caesars Rewards accounts to adults 21 and up, which is the age limit in most sports betting states. That policy will be in effect for Caesars sports betting accounts in Kentucky.
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